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Why we watch television

Why do we watch television? Produced in association with leading media consultant Dr William Cooper of informitv, this whitepaper explores what ‘television’ means in today’s world, and how its role will continue to evolve with viewers’ needs.

Television is changing

In today’s world of online video and near-limitless content choices, it’s easy to say that we’re entering a post-TV world.

But the reality is that television programming delivered over conventional channels still represents the majority of our viewing – and will continue to do so for many years.


Read more about how broadcasters can connect to tomorrow's audiences, topics covered include:

  • What does television mean to us and how will it evolve?
  • What can television offer audiences?
  • Who is currently watching television?
  • How do different demographics view television?